Rethinking Marketing: A Legitimacy Approach

Rethinking Marketing: A Legitimacy Approach

Presenters

B. Gitlow on aging 80 years old

E. DePoy - on disability 56 years old, SCI, history of encephalitis

L. Gampert - on community living 79 - Lives with Huntington's Disease in her own apartment

M. Gilson - on participation 61, lives with wife, his 2 teenage children and works as an international salesman

What do these people have in common?

So What?

Flipping our Brains (WWW.BrainConnection.Com)

What we want to rethink today

Principle #1

Principle #2

Principle #3

Principle #4

Principle #5

Explanatory Legitimacy: Definitions

Description

Explanation

Embodied

Constructed

Legitimacy

Today's approach: Accommodation

Current accommodation response

Our Vision: Flatten the Curve

Our Vision: Universal Ideology

Community

How can we begin to implement universal ideology in our communities?

Categories...

Values...

Self-determination...

Memory device from Sharper Image

Vision

Leiki walking stick

Automatic sliding doors

Credits

Thank You

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