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Rethinking Marketing: A Legitimacy Approach
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Rethinking Marketing: A Legitimacy Approach
Presenters
B. Gitlow on aging
80 years old
E. DePoy - on disability
56 years old, SCI, history of encephalitis
L. Gampert - on community living
79 - Lives with Huntington's Disease in her own apartment
M. Gilson - on participation
61, lives with wife, his 2 teenage children and works as an international salesman
What do these people have in common?
So What?
Flipping our Brains
(WWW.BrainConnection.Com)
What we want to rethink today
Principle #1
Principle #2
Principle #3
Principle #4
Principle #5
Explanatory Legitimacy: Definitions
Description
Explanation
Embodied
Constructed
Legitimacy
Today's approach: Accommodation
Current accommodation response
Our Vision: Flatten the Curve
Our Vision: Universal Ideology
Community
How can we begin to implement universal ideology in our communities?
Categories...
Values...
Self-determination...
Memory device from Sharper Image
Vision
Leiki walking stick
Automatic sliding doors
Credits
Thank You
Text and Images from Slide
The University of Maine Center for Community Inclusion and Disability Studies
www.ccids.umaine.edu
1-800-203-6957 V/TTY
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