Rethinking Marketing: A Legitimacy Approach
Table of Contents
- Rethinking Marketing: A Legitimacy Approach
- Presenters
- B. Gitlow on aging
80 years old - E. DePoy - on disability
56 years old, SCI, history of encephalitis - L. Gampert - on community living
79 - Lives with Huntington's Disease in her own apartment - M. Gilson - on participation
61, lives with wife, his 2 teenage children and works as an international salesman - What do these people have in common?
So What?- Flipping our Brains
(WWW.BrainConnection.Com) - What we want to rethink today
- Principle #1
- Principle #2
- Principle #3
- Principle #4
- Principle #5
- Explanatory Legitimacy: Definitions
- Description
- Explanation
- Embodied
- Constructed
- Legitimacy
- Today's approach: Accommodation
- Current accommodation response
- Our Vision: Flatten the Curve
- Our Vision: Universal Ideology
Community- How can we begin to implement universal ideology in our communities?
- Categories...
- Values...
- Self-determination...
- Memory device from Sharper Image
- Vision
- Leiki walking stick
- Automatic sliding doors
- Credits
- Thank You
Text and Images from Slide
Legitimacy
- Who legitimately belongs to what group and how responses are fashioned is a value judgment about the explanation, not the description.
- Values change and so do categories and our responses to them